Disruption And Resilience In Finance: Social Media, Online Brokers, And The Entrance Of Retail Investors

Main author: Cortes Rondoy, Jael
Other authors: Sanchez, Alejandro
Format: Journal Article           
Online access: Click here to view record


Summary: The world’s financial system is being disrupted. Several factors add up to trigger this fundamental change, such as financial technology (FinTech) companies or cryptocurrencies. This article focuses on another one of the main disruptive drivers: retail investing. It explores the theory of the citizen-speculator as the ideal mindset and establishes technology, more specifically the internet and social media, as a point of origin. Additionally, it identifies and connects two catalysts, the 2008 financial crisis and the COVID-19 pandemic. This article argues that even though the rise of retail investors is another consequence of financialisation, it represents a reactive act of resilience of common citizens that are trying to adapt to an increasingly financialised environment. It ends with an analysis of a recent example of retail investing’s impact and possible consequences: the GameStop case. As with any other disruptive innovation, retail investing is controversial, it raises questions that are currently being addressed. This article aims to shed some light on this phenomenon.
Other authors: Sanchez, Alejandro
Language: English
Published: SOAS University of London 2023