Nudging and corporate environmental responsibility: A natural field experiment
| Main author: | Becchetti, Leonardo |
|---|---|
| Other authors: | Salustri, FrancescoScaramozzino, Pasquale |
| Format: | Journal Article |
| Online access: |
Click here to view record |
| id |
eprints-33218 |
|---|---|
| recordtype |
eprints |
| institution |
SOAS, University of London |
| collection |
SOAS Research Online |
| language |
English |
| language_search |
English |
| topic |
HA Statistics HJ Public Finance |
| description |
We devise a “nudging” natural field experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment. |
| format |
Journal Article |
| author |
Becchetti, Leonardo |
| author_facet |
Becchetti, Leonardo Salustri, Francesco Scaramozzino, Pasquale |
| authorStr |
Becchetti, Leonardo |
| author_letter |
Becchetti, Leonardo |
| author2 |
Salustri, Francesco Scaramozzino, Pasquale |
| author2Str |
Salustri, Francesco Scaramozzino, Pasquale |
| title |
Nudging and corporate environmental responsibility: A natural field experiment |
| publisher |
Elsevier |
| publishDate |
2020 |
| url |
https://eprints.soas.ac.uk/33218/
|