Nudging and corporate environmental responsibility: A natural field experiment

Main author: Becchetti, Leonardo
Other authors: Salustri, Francesco
Scaramozzino, Pasquale
Format: Journal Article           
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Summary: We devise a “nudging” natural field experiment to test the impact of a simple form of advertising on environmentally responsible products with/without the increase of the responsible product price. We find that the simple use of a small shelf poster explaining the importance of buying a green product (with/without a concurring price increase) generates significant changes in market shares for some of the product classes for both food and non-food products. Part of the effect is generated by the reduced price elasticity of consumers to the poster-plus-price-increase treatment.
Other authors: Salustri, Francesco, Scaramozzino, Pasquale
Language: English
Published: Elsevier 2020
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