Aspiring Minds: ‘A Generation of Entrepreneurs in the Making’

Main author: Rajak, Dinah
Other authors: Dolan, Catherine
Format: Journal Article           
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id eprints-35441
recordtype eprints
institution SOAS, University of London
collection SOAS Research Online
language English
language_search English
description This article examines how corporate, state and donor interests have converged in attempts to craft South Africa’s youngsters into an army of entrepreneurs as the last frontier for creating growth in a post-job world. We investigate the apparatus designed to engineer this entrepreneurial revolution and the actors hoping to seed enterprising aspirations in school-age kids. Our ethnographic findings show that while the ideology of entrepreneurial education enrols kids in anticipation of an entrepreneurial future, it falls short of both its enticing promise and its transformative intentions. As enterprise education fails to deliver on the New South African Dream, we argue, the aspirations it propagates withers, generating disaffection rather than a generation of entrepreneurial subjects faithful to the neoliberal creed of making it on your own.
format Journal Article
author Rajak, Dinah
author_facet Rajak, Dinah
Dolan, Catherine
authorStr Rajak, Dinah
author_letter Rajak, Dinah
author2 Dolan, Catherine
author2Str Dolan, Catherine
title Aspiring Minds: ‘A Generation of Entrepreneurs in the Making’
publisher Sage
publishDate 2022
url https://eprints.soas.ac.uk/35441/