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id	eprints-32137
recordtype	eprints
institution	SOAS, University of London
collection	SOAS Research Online
language	English
language_search	English
description	The chapter argues for a linguistic-based theory and analytical tool – Semiotics – in evaluating the quality and authenticity of corporate social responsibility reports (CSRR). Despite the proliferation of studies on CSR communication, there is lack of consensus and cardinal methodological base for evaluating the quality of CSRR. Over the decades, the findings from the enormous studies on the subject have remained conflicting, unintegrated and often pedestrian or overlapping. Drawing on semiotics – a linguistic-based theoretical and analytical tool, this chapter explores an alternative perspective to evaluating the quality and veracity of CSR reports. The author proposed a two-phased model that employed the Greimas semiotics narrative schema and the semiotic square of veridiction in drawing meanings from CSRR. The chapter advances CSR communication research by introducing a fundamental theoretical methodology.
author_additional	Crowther, David
author_additionalStr	Crowther, David
format	Book Chapters
author	Yekini, Kemi
author_facet	Yekini, Kemi
authorStr	Yekini, Kemi
author_letter	Yekini, Kemi
title	Insights Regarding the Applicability of Semiotics to CSR Communication Research
publisher	Edward Elgar
publishDate	2017
url	https://eprints.soas.ac.uk/32137/