The Google voter: search engines and electoral information flows in the new media ecology

Main author: Trevisan, Filippo
Other authors: Hoskins, Andrew
Oates, Sarah
Mahlouly, Dounia
Format: Journal Article           
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id eprints-31124
recordtype eprints
institution SOAS, University of London
collection SOAS Research Online
language English
language_search English
description This paper explores key Internet search trends for electoral information vis-à-vis the broader media ecology in the UK and the US. An innovative methodology is introduced that maps the informational trajectories of key election events by combining Google Trends data linked to significant news events during the campaigns. While the research found spikes of search that suggested a seemingly trivial event in the US could drive voters to search out deeper information on related policy issues, the study did not find the same phenomenon in the UK. This invites a reflection on the opportunities available to Internet users/voters in the changing informational landscape and how scholars can leverage Google Trends records to better understand how voters seek information in new and evolving media ecologies.
format Journal Article
author Trevisan, Filippo
author_facet Trevisan, Filippo
Hoskins, Andrew
Oates, Sarah
Mahlouly, Dounia
authorStr Trevisan, Filippo
author_letter Trevisan, Filippo
author2 Hoskins, Andrew
Oates, Sarah
Mahlouly, Dounia
author2Str Hoskins, Andrew
Oates, Sarah
Mahlouly, Dounia
title The Google voter: search engines and electoral information flows in the new media ecology
publisher Taylor and Francis
publishDate 2018
url https://eprints.soas.ac.uk/31124/