Understanding marketing innovativeness in Asia:a research agenda
| Main author: | Abosag, Ibrahim |
|---|---|
| Other authors: | Brennan, David Ross |
| Format: | Journal Article |
| Online access: |
Click here to view record |
| id |
eprints-24805 |
|---|---|
| recordtype |
eprints |
| institution |
SOAS, University of London |
| collection |
SOAS Research Online |
| language |
English |
| language_search |
English |
| format |
Journal Article |
| author |
Abosag, Ibrahim |
| author_facet |
Abosag, Ibrahim Brennan, David Ross |
| authorStr |
Abosag, Ibrahim |
| author_letter |
Abosag, Ibrahim |
| author2 |
Brennan, David Ross |
| author2Str |
Brennan, David Ross |
| title |
Understanding marketing innovativeness in Asia:a research agenda |
| publisher |
Palgrave Macmillan |
| publishDate |
2017 |
| url |
https://eprints.soas.ac.uk/24805/
|