The "Consumption Junction" of ICT in Emerging Markets:
 An Ethnography of Middlemen

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Main author: Oreglia, Elisa
Other authors: Kitner, Kathi R.
Format: Conference or Workshop Items           
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id eprints-22518
recordtype eprints
institution SOAS, University of London
collection SOAS Research Online
language English
language_search English
description In rural China and India, a fragmented commercial distribution system and the lack of online shopping can significantly limit the range of consumer choice. In this paper, we look at the role that mobile phone shopkeepers—the middlemen—play in influencing what users can and will buy, but also in training them in using and understanding technology.
format Conference or Workshop Items
author Oreglia, Elisa
author_facet Oreglia, Elisa
Kitner, Kathi R.
authorStr Oreglia, Elisa
author_letter Oreglia, Elisa
author2 Kitner, Kathi R.
author2Str Kitner, Kathi R.
title The "Consumption Junction" of ICT in Emerging Markets:
 An Ethnography of Middlemen
publishDate 2013
url https://eprints.soas.ac.uk/22518/

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