Measuring Tourists' Emotional Experiences: Further Validation of the Destination Emotion Scale

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Main author: Hosany, Sameer
Other authors: Prayag, Girish
Deesilatham, Siripan
Causevic, Senija
Odeh, Khaled
Format: Journal Article           
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id eprints-21071
recordtype eprints
institution SOAS, University of London
collection SOAS Research Online
language English
language_search English
description This study is an extension of Hosany and Gilbert’s original research on the development of a scale measuring the diversity and intensity of tourists’ emotional experiences toward destinations: the Destination Emotion Scale (DES). The DES consists of 15 items, representing three emotional dimensions: joy, love, and positive surprise. Although the DES displays solid psychometric properties, additional evidence is required of the scale’s validity. Using data collected from international tourists visiting two distinct destinations, Petra (Jordan) and Thailand, this study further examines the scale’s construct validity. Adopting state-of-the-art procedures guiding scale validation, results confirm the unidimensionality, reliability, convergent, discriminant, and nomological validity of the DES. In particular, discriminant validity tests show that emotions and place attachment are related but distinct constructs. The DES provides a useful tool for marketers and researchers to measure tourists’ emotional responses toward destinations.
format Journal Article
author Hosany, Sameer
author_facet Hosany, Sameer
Prayag, Girish
Deesilatham, Siripan
Causevic, Senija
Odeh, Khaled
authorStr Hosany, Sameer
author_letter Hosany, Sameer
author2 Prayag, Girish
Deesilatham, Siripan
Causevic, Senija
Odeh, Khaled
author2Str Prayag, Girish
Deesilatham, Siripan
Causevic, Senija
Odeh, Khaled
title Measuring Tourists' Emotional Experiences: Further Validation of the Destination Emotion Scale
publisher Sage
publishDate 2015
url https://eprints.soas.ac.uk/21071/

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