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id	eprints-17379
recordtype	eprints
institution	SOAS, University of London
collection	SOAS Research Online
language	English
language_search	English
description	At the 1964 Tokyo Olympics, the Japanese women’s volleyball won the gold medal, which in many ways can be viewed as an epoch-making event in Japanese post-war sporting history. I explore the background to that victory, revealing a corporate history of the sport with a prominent role played by Japanese cotton textile companies. I argue that gold medal success at the 1964 Olympics is the result of a history of corporate investment in women’s volleyball, in particular by one company, Nichibō Corporation, and I tell the Olympic story with a focus on the personal recollections of the women’s volleyball team captain, Kasai Masae. Finally, I evaluate the impact that Olympic victory had on the popularity and strength of women’s volleyball in Japan in the decades after 1964.
format	Journal Article
author	Macnaughtan, Helen
author_facet	Macnaughtan, Helen
authorStr	Macnaughtan, Helen
author_letter	Macnaughtan, Helen
title	The Oriental Witches: Women, Volleyball and the 1964 Tokyo Olympics
publisher	Taylor and Francis
publishDate	2014
url	https://eprints.soas.ac.uk/17379/