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Main author:	Howard, Keith
Format:	Conference or Workshop Items
Online access:	Click here to view record

Summary:	We are still, collectively struggling to come to terms with Hallyu, Korean Wave. This is seen in the multitude of contrasting perspective that have been applied by journalists and academics alike since the turn of the new millennium. This article explores the various different approaches, argues for new theoretical paradigms, and explores, as a case study, how foundations for K-Pop as Korean Wave were built in the years before the term itself, Hallyu, was created.