Bollywood and globalization : the global power of popular Hindi cinema

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Full title: Bollywood and globalization : the global power of popular Hindi cinema / edited by David J. Schaefer and Kavita Karan.
Other authors: Schaefer, David J.
Karan, Kavita.
Format: Book           


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003 OCoLC
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008 120430s2013 enka b 001 0 eng
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082 0 0 |a JA791.43  |k /756110 
245 0 0 |a Bollywood and globalization :  |b the global power of popular Hindi cinema /  |c edited by David J. Schaefer and Kavita Karan. 
260 |a London ;  |a New York :  |b Routledge,  |c 2013. 
300 |a xix, 183 p. :  |b ill. ;  |c 24 cm. 
490 1 |a Routledge contemporary South Asia series ;  |v 63 
504 |a Includes bibliographical references and index. 
520 |a "The field of Bollywood studies has remained predominantly critical, theoretical and historical in focus. This book brings together qualitative and quantitative approaches to tackle empirical questions focusing on the relationship between soft power, hybridity, cinematic texts, and audiences. Adopting a critical-transcultural framework that examines the complex power relations that are manifested through globalized production and consumption practices, the book approaches the study of popular Hindi cinema from three broad perspectives: transcultural production contexts, content trends, and audiences. It firstly outlines the theoretical issues relevant to the spread of popular Indian cinema and emergence of India's growing soft power. The book goes on to report on a series of quantitative studies that examine the patterns of geographical, cultural, political, infrastructural, and artistic power dynamics at work within the highest-grossing popular Hindi films over a 61-year period since independence. Finally, an additional set of studies are presented that quantitatively examine Indian and North American audience consumption practices. The book illuminates issues related to the actualization and maintenance of cinematic soft power dynamics, highlighting Bollywood's increasing integration into and subsumption by globalized practices that are fundamentally altering India's cinematic landscape and, thus, its unique soft power potential. It is of interest to academics working in Film Studies, Globalisation Studies, and International Relations"--  |c Provided by publisher. 
505 0 |a The big stick behind "soft power"? The case of Indian films in international markets / Sunitha Chitrapu -- Bollywood at large: who is watching Bollywood films? / Anjali Gera Roy -- Transnational elements in the Hong Kong and Hindi film industries: a comparative analysis / Suruchi Mazumdar -- Box office and "Bollywood": an analysis of soft power content in popular Hindi cinema / David J. Schaefer -- Cinematic soft power and contraflows: the prevalence of South Asian culture and art in popular Hindi cinema / David J. Schaefer ... [et al.] -- The impact of globalization on Bollywood cinema's depictions of violence, sexuality, crime, social vice, and romance / David J. Schaefer and Kavita Karan -- The changing face of Indian women in the era of global Bollywood / Divya Anujan, David J. Schaefer, and Kavita Karan -- Bollywood cinema and contemporary audiences: surveying viewer perceptions and practices / David J. Schaefer and Kavita Karan -- Cultural connections in a globalized world: the power of Bollywood in the United States / Kavita Karan -- Emotional arousal and Bollywood: assessing cortical activation for violent, sexual, and romantic content in popular Hindi cinema / David J. Schaefer ... [et al.]. 
650 0 |a Motion pictures  |z India. 
650 0 |a Motion picture industry  |z India. 
650 0 |a Motion pictures and globalization  |z India. 
650 0 |a Culture in motion pictures. 
700 1 |a Schaefer, David J. 
700 1 |a Karan, Kavita. 
830 0 |a Routledge contemporary South Asia series ;  |v 63. 
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